Adam Lovinus :: portfolio

Resume

2009-02-19T14:03:00.000-08:00

Adam J. Lovinus
Media Writer
(414) 305-7124
adam.lovinus@gmail.com
portfolio: adamlovinus.blogspot.com

About Me
Communications specialist with more than five years professional experience in media writing, marketing and copy writing. Has extensive computer training for print and Web-based media production, and prior management experience.

Education
B.A., Journalism: Marquette University
Milwaukee, Wis. (May 2003)
Honors/Awards: Outstanding Journalism Graduate (2003);
Paul Salsini Award for best student non-fiction piece (2003)
Editor, Marquette Journal (2002-3)

Work Experience
Freelance media writer
Milwaukee, Wis. (May 2003-present)
Clientele includes: MetroParent Magazine, Milwaukee Home & Fine Living, Shepherd Express, Journal Interactive, Vital Source Magazine, Wisconsin Trails Magazine, Lemon Magazine, Riverwest Currents, Onion A.V. Club.

Work Experience (staff positions)
Journal Sentinel, Inc., Editorial Associate
Milwaukee, Wis. (Feb. 2007-June 2008)
Staff position on MKE, the company’s weekly entertainment newspaper. Performed in all capacities of publication production, primarily copy writing and light reporting for print, also Web management and online publishing.

Milwaukee Jimmy John’s, Sales & Marketing Manager
Milwaukee, Wis. (Aug. 2005-Nov. 2006)
Managed all marketing operations for a six-store quick-service restaurant franchise. Posted double-digit percentage sales growth at all locations in my first year.

Vince Bobot for Mayor, Media Relations Manager
Milwaukee, Wis. (Aug. 2003-Feb. 2004)
Mediated press contact for a Milwaukee mayoral candidate, former Municipal Judge Vince Bobot. Drafted press releases and campaign materials, devised and executed public relations strategies and tactics for the campaign.

Notable Skills
Proficient with OS and Windows, Adobe Design Suite, HTML, Microsoft Office, New Media (RSS, Podcasting, etc.) most facets of Web publishing. Has experience copy editing for publication, AP style format and video editing (Adobe Premiere Pro).

Decider Milwaukee

2009-02-19T11:36:00.000-08:00

Decider Milwaukee is the online version of The Onion A.V. Club, a publication featuring coverage of local arts & entertainment happenings.

[1/09] Q&A: Chris Smith of American Movie Full story

[2/09] Recap: Scott Weiland at the Pabst Theater Full story

[2/09] Decider's guide to jumping on the Marquette basketball bandwagon Full story

MetroParent Magazine

2008-12-18T14:31:00.000-08:00

MetroParent is a monthly parenting magazine geared toward parents with young children. It is published by the Milwaukee Journal Sentinel.

[11/08] Moms on the Job PDF page 2 PDF

Vital Source Magazine

2008-12-17T10:03:00.001-08:00

Vital Source Magazine is a monthly feature publication that deals with a variety of news, culture, arts and entertainment. I am the editor of its sponsored music blog, Fan-Belt Milwaukee.

Shepherd Express

2008-12-17T03:28:00.000-08:00

The Shepherd Express is an alternative weekly Milwaukee newspaper.

The Edge of Classical
[9/08] A preview of the Present Music ensemble season opener. Full story

MIlwaukee Home & Fine Living

2008-12-17T02:43:00.000-08:00

Milwaukee Home & Fine Living is a shelter magazine geared toward an affluent audience.

High-Tech Hi-Fi
[11/08] Feature story about the latest in high-end home entertainment systems. PDF

MKE

2008-12-17T00:18:00.000-08:00

MKE was an entertainment weekly published by Journal Sentinel, Inc., the company that owns Milwaukee's major daily newspaper. A member of the editorial staff from February 2007 until the paper folded in July 2008, I was involved in virtually every facet of production. I wrote timely feature stories, the movies page and a weekly events digest, while managing Web content and several databases shared by the parent publication.

Samples of weekly items:
>>MKE Short List (events digest) PDF
>>MKE Movies PDF; page 2 PDF
>>MKE Festival Preview PDF
>>MKE Fine Arts Calendar PDF

Feature Stories:
>>2007 Milwaukee Free Guide PDF; page 2 PDF
>>2008 Milwaukee Free (and Cheap) Guide PDF; page 2 PDF
>>Are Bogut's Remarks Bogus? PDF
>>Bradford Beach Cleans Up Its Act PDF
>>James Benning Film Festival PDF

Riverwest Currents Newspaper

2008-12-16T23:27:00.000-08:00

A sampling of news features I had published in the Riverwest Currents, a monthly newspaper serving the east side and Riverwest neighborhood of Milwaukee, Wis.

New Urbanism: Ready or Not, Here it Comes
[3/07] - The new-urbanism aesthetic envisioned two decades ago by former Mayor John O. Norquist – a city of densely populated, self-supporting neighborhoods, diversely zoned with lots of green space and walking-distance amenities – has come to life in Milwaukee ... full story

Another Year, Another Story: Reservoir Becomes a Park
[2/07] - Perhaps the best scenic overlook of the Milwaukee skyline is located where East North Avenue bends around the hill, from that small patch of open green space south of the road. The stunning panorama is a neighborhood favorite: a perfect little spot to do some thinking or throw a Frisbee around. The big hill behind this overlook is Milwaukee’s geographical peak. Atop the summit is a different panorama – an evolving picture of Riverwest past, present and future ... full story

Gimme Shelter! Housing Trust Fund
[1/07] - After a two-year struggle, there might be new hope for affordable housing in Milwaukee. On November 14, Milwaukee lawmakers approved legislation to create an ongoing source of funding directed at improving affordable housing in the city ... full story

Activists or Heretics? Call to Action Conference for Progessive Catholics
[12/06] - A thousand or so anti-war protesters assembled downtown outside the Midwest Express Center the Saturday evening before Election Tuesday, for what appeared to be an old-fashioned activist gettogether: Green Party candidates were out campaigning; there was jangly folk music playing; and freak-flags of all kinds were flying high as peace activist Cindy Sheehan took the podium ... full story

Midterm Election Roundup
[12/06] - With the votes all cast and counted, the political winners and losers determined, the time has come for the Democracy Hangover that lasts up until inauguration time in January. This is a time of peaceful closure for politicians and the electorate alike, both burned out from the trench warfare that is the campaign process ... full story

Fidel Screens at New York Film Festival
[11/06] - Milwaukee hip-hop entrepreneur Fidel brings Milwaukee underground hip-hop to the global stage as the subject of the short film documentary Fidel, which will be screened at the New York International Independent Film and Video Festival November 10 ... full story

Teamsters Local 344: Campaign material

2008-12-16T03:08:00.000-08:00

Executive officers in the Teamsters Union are elected by the members that they represent every three years. I managed a successful campaign for the current executive officers of Local 344 in West Allis, Wis. who ran for election under the name Common Sense Slate.

My job primarily involved generating the message for the campaign. I drafted and designed campaign materials, mailers, position papers, informational handouts and flyers, making sure the Slate was equipped with a message that would win the vote. Here are samples of some of the campaign materials I produced.

Fact sheet: 'No Bull, No Spin'

Fact sheet: Common Sense Record

Mailer: post card

Union elections have a tendency to get ugly. Here's an attack flyer against the opposing slate, who campaigned under the name Leadership Now: